Performance Data Company

Ubitrack is a performance data company. We are developing a next generation optical tracking system which utilizes Artificial Intelligence and Machine Learning algorithms. That way we have automated the data acquisition process resulting in high-accuracy, objective data, which is instrumental for sports analytics, performance improvement and fan engagement.

We believe that the application of advanced video processing technologies in sports performance tracking can assist the industry in delivering an even better product and experience to the sports fans.

Our vision is that by delivering reliable data which accurately represents the performance on the pitch is our way of entering the market and having an impact on the industry we are so passionate about.

Meet the Team

We are a team of dedicated professionals, ready to do what ever it takes to get you trustworthy data

Roman Dzhurov

Roman Dzhurov


A successful lawyer with passion for innovation. With Roman in our corner we are confident that the work will go smoothly and we will always reach an agreement with our customers and partners.

Nikolay Tashev

Nikolay Tashev

Business Dev

Our business guy with experience in business and product development. Always ready to try a new approach until we achieve our goals.

  • 2022

    Ubitrack`s technology tested in the Italian Serie A

    After launching the first commercial version of our algorithms to the market, Ubitrack was part of a comparative test in the Italian Serie A which confirmed that the tracking data extracted by our algorithms is amongst the most accurate on the market.

  • 2022

    Ubitrack is camera agnostic

    It has always been our team`s vision that people should be able to send us any video footage and get high-quality and reliable data from it. Ubitrack is now camera agnostic. We can process almost any video sent to us.


  • 2022

    Ubitrack launches detailed events data as a service

    With the development of tracking data extraction it is only logical to improve and automate the events data extraction as well. Combining events data with synchronised tracking data results in very powerful data sets.

  • 2023

    Ubitrack processes AI camera footage

    We are very excited about the AI cameras and their progress in the past few years. Ubitrack can now process video footage from AI cameras. Ubitrack extracts both tracking and events data only at a share link away.


  • 2023

    A big launch planned for the end of the year

    It is amazing when hard work pays off. Ubitrack will be launching its latest version of the optical tracking software at the end of the year and it is going to be an amazing leap forward. Ubitrack will be able to deliver high-end services to an even bigger portion of the market.