For football teams, video analysis is essential — but the process behind it is often inefficient.
One of the biggest hidden burdens on analysts is manual tagging. After every match, analysts are required to watch the full game and manually label events. This process is time-consuming and severely limits both the quantity and depth of analysis that can realistically be delivered.
More importantly, it forces analysts to spend hours on a task that does not utilise their most valuable asset: their football knowledge.
Instead of analysing, they are labelling.
The limitations of manual tagging
When tagging is done manually:
- An analyst typically manages 80–100 tagged events per match
- Large parts of the game remain untagged due to time constraints
- The analyst must watch the full match end-to-end just to identify situations worth analysing
This means less time to properly assess:
- The strengths and weaknesses shown by their own team
- Tactical patterns and tendencies
- Key moments that should be communicated clearly to players
In short, analysis quality is limited by time, not by expertise.
Automated tagging with Ubitrack
Ubitrack removes this bottleneck. Using AI-based technology, Ubitrack automatically tags a full match post-game in as little as 8 hours, producing on average around 1,500 tagged events per match. These tags are delivered in structured XML files, ready to be integrated into existing analysis workflows.
Each tag can include:
- Player and team information
- Event outcome
- Detailed qualifiers (e.g. shot inside vs. outside the penalty area)
What an analyst would normally take days to label manually is now available before the next training session.
From watching everything to filtering what matters
With Ubitrack, the analyst’s workflow fundamentally changes.
Instead of:
- Watching the full match
- Searching for relevant moments
- Manually tagging events
The analyst can:
- Filter existing tags
- Instantly locate specific situations
- Focus exclusively on interpretation, context, and communication
The result is more precise analysis, delivered faster, with less cognitive fatigue.
A decisive advantage in opposition analysis
Opposition analysis is even more demanding.
Analysts often need to review three or more matches of an upcoming opponent. Under time pressure, this frequently leads to:
- Superficial tagging
- Missed patterns
- Reduced tactical depth
By receiving opposition matches already fully tagged, immediately after the last played game, analysts can:
- Apply their expertise across multiple matches
- Identify recurring behaviours and weaknesses
- Produce more exhaustive and reliable opposition reports
Most importantly, they gain more time with the players — preparing them for what actually matters on the pitch.
Let analysts analyse
Ubitrack does not replace analysts.
It removes the least valuable part of their job.
By automating tagging, Ubitrack allows football analysts to spend their time where it has the greatest impact:
- Thinking
- Deciding
- Communicating
- Coaching
That is where matches are won.
